The Solace Retreat is a place for industry creatives to find rest, camaraderie and encouragement in their craft. The branding conveys "room to breathe", serenity, and quiet moments on the coastal cliffside. The graphite lettered logotype feels dramatic yet hushed, and compliments the strong classic typography. Rather than overcomplicating the print design, we let the negative space and texture speak for itself; Three unique papers were used for the printed materials--a soft handmade sheet, a cream sheet with ridges, and a pure cotton sheet with clean cut edges.We wanted the materials to feel completely personalized, so the attendees names are handwritten several times throughout. Illustrations for the brand are based on the actual venue and rendered in a most simplified and effortless style.