Stuart Jones and I began working together years ago, when I would create custom logos for his wedding videos. As the company transitioned into large scale commercial cinematography—for clients such as HGTV, PF Chang's, and Joann's—the brand needed to transition as well. The new branding conveys professionalism while still feeling completely tailormade. The SJ logo mark is compact yet recognizable, and is easy to use across various platforms. The merged letterforms subtly imply motion, the way a film reel would continuously loop with no starting or stopping point. The brand as a whole is sleek and minimal, yet very visually engaging.
"Old City Mailroom is THE BEST. Andi is, of course, extremely talented and creative. She's also excellent at transforming a pretty broad vision into a practical design. That all goes without saying, of course...her works speaks for itself. But, she's also just a pleasure to work with - prompt, clear and communicative, responsive, and very reliable. We have worked with her several times for various design needs, including a full company rebrand, and every time I am so happy with the work, and just as happy with the process. 5 stars all day!" —Stuart J.