Cook to be Well is a local Knoxville company owned by culinary artist Jenna Baker. Jenna offers cooking lessons to kindle a passion for cooking and eating well. Because Jenna's persona is so inherently present in her work, the brand is not only a reflection of her service but of her self. We selected understated coloring and natural textures to reflect her down-to-earth and organic spirit. The hand illustrated logo was inspired by botanical etchings and the handcrafted element of home-made meals. The photography for this branding captures the rich tones of fresh plant-based ingredients, and the graceful motion of Jenna in her element.