Girl Trip: Gathering women to rest, create, and grow in Jesus through retreats and workshops. Our goal was for the Girl Trip logo to feel modern and minimal, yet transcendent of current trends so that it will live on for every season of Girl Trip. The pairing of two classic typefaces and variance in scale creates a balanced yet interesting visual motion. The sweet circular GT mark is versatile across the many platforms it will be displayed on, from gift sets to the social media tiles. It pairs well with the primary logo, but also stands strong as it's own independent symbol.