Chelsea's has been one of my favorite branding projects to date--probably because I get to see my writing on the side of an enormous food truck and sample delectable grilled cheeses. Like most brands, the company is a direct reflection of the human that dreamed it to life. Chelsea came in with ideas of pastel lavender and muted mauve, but she was so much bolder than that and we thought her brand should be too. After all, her tagline is "Sassy Mood, Craft Food". We presented multiple brand looks, and sure enough the funky fresh one took the cake. This brand is comprised of bright vibrant colors and illustrated elements. The playful handlettered logo can exist either locked up with the floral wreath around it, or on it's own as type only.