Portland Calligrapher & Graphic Designer | Old City Mailroom | Andi Allison



Branding and Editorial Design




Brand Development generally includes the following ...


Brand Research

mood Boards

Logo exploration


2 Rounds of revisions

Primary logo

secondary mark

Font system  

Color palette

Social media graphics



The Process...


01. Brand kickoff. 

Together we will define the personality of your business, I ask lots of questions and you share the heart behind your company. From here, I would send a style board to visually repeat back to you what I’ve deduced from your description of your brand personality. 

02. Brand discovery.

I conduct a thorough logo exploration, trying out a vast range of options to see what fits you just right. I will narrow it down to 2-3 options (often times more than that) for you to look at and provide feedback. Based on what you love/don’t love about those options, we keep honing in until we have produced your dream logo! The logo family typically includes a full logo, one variation, and a simple mark that’s used more like a symbol. From here we develop the rest of the brand look (color palette, font system, etc.)

03. Finalizing.

The brand guide is set in stone at this point. I will send your official logo files, colors, and fonts for you to begin using. Social media graphics are included in the basics package and will be sent at this point as well.